How To Forge A Career In AdTech (Track + Store/(Steal?) User Data) - w/ Vishwas
In this episode featured not-expert is Vishwas Shanbhag. Vishwas is the head of Revenue Strategy at VerSe. The subject of today’s discussion is AdTech. Vishwas takes us thru the fascinating and cash-strapped world of ad tech and the engineering marvels it takes to serve personalized ads to users within 200 ms. We also go over some innocent and otherwise things companies do to track and store your data, exactly how cookies and tracking pixels work and why it can be risky to allow third party cookies, and a lot of best practices on how we can best secure our data online while also not degrading our search experience.
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