Ready Set Do w/ Naman Pandey

In this episode, my guest is ⁠Ananta Chhajer⁠. Ananta currently ranks among India's fastest-growing educational content creators. Millions of students turn to Ananta's content for guidance on cracking the CAT, one of the trickiest entrance exams for admission to India's top B-schools.

We discuss Ananta's journey to the best B-school in India and how he got there. We find out about his choice to risk it all and redo the exam, which is only given once a year, to gain admission to his dream school, despite having offers from other prestigious institutions.  

Ananta lays out for us his experience at a top management consulting firm after MBA, and the work-life balance that comes with the territory. We then get to his initial foray into trying to help other students crack the CAT using online content.

We discuss what Ananta did to get started, and how he has achieved such incredible growth in such a short time. Ananta explains how one can find their niche for content creation, and some strategies for content ideas as well as tools for content generation. Finally, we discuss monetization and aspects of ethics and credibility that naturally surface once you get to that level. 

Whether or not you’re someone that’s on the fence about starting your own content creation journey in this creator-economy we live in, this conversation with Ananta will give you an incredible window on how it is never too late to act towards achieving your dreams. The only thing that it boils down to, is whether you’re willing to Ready, Set, Do.

Ananta's YouTube channel - https://www.youtube.com/channel/UCv2Su_fViMcxMp0g1axbFtA

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Timestamps:

(00:00:00) Intro

(00:02:08) Ananta's journey from school to MBA

(00:05:41) Taking a gap year to get a better score despite having admits

(00:10:01) Life at the best B-school in India

(00:13:37) Engineer vs non-engineer perspectives at a B-school

(00:17:06) Work-life balance in management consulting

(00:21:11) Starting content creation for the first time

(00:29:00) Optimizing content for numbers

(00:31:43) Instagram vs YouTube

(00:33:25) Monetization on Instagram

(00:35:01) Ethics and Credibility in brand sponsorships

(00:38:21) Tools for content creation

(00:44:40) Setting goals and continuous improvement as a creator